IRVINE, Calif., January 30, 2024 — As the new Western States Representative, OHV icon Don Amador will liaise with land managers, clubs, and officials in a newly created position with the Motorcycle Industry Council, Specialty Vehicle Institute of America, and Recreational Off-Highway Vehicle Association. Amador will continue to develop and enhance working relationships with key decision makers and program leads across a variety of agencies in the West, including: USDA Forest Service – Region 5, Bureau of Land Management, federally recognized Tribes, state OHV commissions, state highway patrols, and the California Air Resources Board.
“Protecting our land access and promoting safe and responsible use of public lands is my life’s passion and I can’t wait to put that to use for the industry and OHV users in the Western states,” Amador said.
“Don’s long-held leadership position in the Western state OHV community will enable him to immediately make a positive difference for riders, drivers, the training community, and the broader powersports industry,” said Scott Schloegel, senior vice president of government relations for the associations.
Amador has worked in the trail advocacy and recreation management profession for more than 30 years. Most recently, he served as the government affairs lead for AMA District 36 in Northern California. Amador is a Core-Team member of FireScape Mendocino and serves on the board of the Post Wildfire OHV Recovery Alliance. From 1994-2000 he served on the California Off-Highway Motor Vehicle Recreation Commission, in 2018 Amador received the Friend of the AMA Award, and was a 2016 Inductee into the Off-Road Motorsports Hall of Fame.
MOTORCYCLE INDUSTRY COUNCIL
The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.
Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on X @followMIC, online at MIC.org, and through the weekly MIC RideReport.
SVIA
The Specialty Vehicle Institute of America is the not-for-profit national industry association promoting safe and responsible use of all-terrain vehicles (ATVs) through rider training, public awareness campaigns, and state legislation. The SVIA also works to preserve access to off-road riding areas and expand riding opportunities. Accredited by the American National Standards Institute, the SVIA develops standards for equipment, configuration, and performance requirements of ATVs. Based in Irvine, Calif., the SVIA is sponsored by American Honda Motor Co., Inc.; BRP, Inc.; CFMOTO Powersports, Inc.; Champion Motorsports Group, LLC; Kawasaki Motors Corp., U.S.A.; Polaris Inc.; Suzuki Motor USA, LLC; Textron Specialized Vehicles; and Yamaha Motor Corporation, U.S.A. Visit SVIA.org. For safety information or to enroll in the ATV RiderCourse nearest you, visit ATVSafety.org or call (800) 887-2887.
ROHVA
The Recreational Off-Highway Vehicle Association is the not-for-profit national industry association promoting safe and responsible use of ROVs (also called side-by-sides or UTVs). Accredited by the American National Standards Institute, ROHVA develops standards for the equipment, configuration, and performance requirements of ROVs.
Based in Irvine, Calif., ROHVA is sponsored by American Honda Motor Co., Inc.; BRP, Inc.; Kawasaki Motors Corp., U.S.A.; Polaris Inc.; Textron Specialized Vehicles; and Yamaha Motor Corporation, U.S.A. For safety information or to enroll in the ROV Basic DriverCourse nearest you, visit ROHVA.org or call (866) 267-2751.
